PAPA Fellow Mbiah

Mbiah, Anny Flore Tchouta

Mbiah Anny Flore Tchouta, born on 05.01.1980, has a Doctorate in Organizational Psychology, holds a Diplôme d’Etudes Supérieures Spécialisées (DESS)in Human Resources Management. Field in which she acquired experience while working. She is currently a lecturer at the University of Maroua. Her lectures are related to the two areas of competency mentioned above and gender. She is the author of several published articles and contributed to many books. Her research focuses primarily on the impact of culture on organizational behavior in an African organizational environment. She is very interested on issues of women empowerment and devotes herself much more socially.




Research project

The Non-Conformism of Millennials in African Organizations: Apprehending their Social Contagion in relation to Organizational Anomy

Baby boomer and generation X abound in African organizations more than anywhere else. However, the youngest population refer to as generation Y has little by little presented statistical and qualitative majority with regard to their new and specialized skills, their visionary attitude and their remarkable dynamism. Despite this, the latter do not succeed in raising the standard of African organisation considerably. Generation X and Baby-boomers face the economic recession of the 1980s, they developed behavioral flaws leading to the predominance of a generalized social anomie in sub-Saharan Africa organizations. These behavior today parasitize, amplify and by social contagion mechanism, reduce the output of generation Y. That does not manage anymore to conform to the good functional approaches in organizations. This study is being conducted in light of that and aims to understand the process by which the social contagion phenomenon of generation Y by generation X is deployed within African organizations. The study intents to find out if social contagion mediates the relationship between social anomie and non-conformism to organizational norms by Generation Y? The answer to this question is collected on public administration agents, private companies, semi-public structures. Organizations are sampled by reasoned choice and surveyed in a simple random fashion. Data is collected by means of Questionnaires, interview guides and Focus Group Discussion. Correlational analysis, multiple regression analysis, principal component factor analysis are considered for data treatment. The expected result is to develop an organizational theory related to social contagion and the non-conformism to organizational norms which draws from the realities of the African context.




Faculté des Arts, Lettres et Sciences Humaines

Département de Philosophie et Psychologie

Université de Maroua